This year, don’t settle for what just gets you by; creative solutions are well within reach. Be proactive in seeking ways to overcome the blahs. We’ve adopted this resolution; want to do the same? Then check out our Creative Clarity at the bottom of this page!
All of our Howdygrams are archived online, click here if you’ve missed any!

WB Hotlist: 1. The Red Bull Indianapolis GP will be a historic day for the city’s iconic motor speedway; we were fortunate to have participated in the official announcement and motorcycle rally (see our multimedia presentation). 2. Why They Ride: Our moto-documentary will feature motorcyclists and their passion for motorcycling. They share their stories in the Smoky Mountains of Tennessee and North Carolina. 3. The Baker’s Edge Simple Lasagna pan will soon be available, as will a nifty “Now I Get It!” from WB...stay tuned!

Are you sheepish or confident with yours?
A Business card is one of the most important carriers of your brand. They're many times the first impression of your company and a way to transport your logo to your prospects’ desks and to the front of their minds. How do yours look? For 2008, we’ve designed new Wilkinson Brothers cards to echo our website. Beyond the design, we’ve used a paper stock that’s twice as rigid for a more tough and higher quality feel.

To view more of our print design, web design and illustration, visit

CREATIVE CLARITY by Corey Wilkinson

Wilkinson Bros’ Creative Resolution
Some of you may think this should be easy. Some of you think you don't have a creative bone in your body. Well, we’re all creatively capable and could use a little nudge:

1. Regress a Little
Beatrix Potter said, “Thank goodness I was never sent to school; it would have rubbed off some of the originality.” If you feel like your schooling didn’t encourage enough creativity, think of the times when your imagination wasn’t hindered by a syllabus or handcuffed by a grading system. Picasso chimes in on the subject as well: “All children are artists. The problem is how to remain an artist once he grows up.”

2. Take a Risk
According to FDR, “Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” What makes an effort thrilling? The potential risk. What at first seems chaotic, strange, or uncertain sometimes reflects creative perseverance. NOTE: This requires courage.

3. Opportunities Are Everywhere
“The world is but a canvas to the imagination.” Because this quote belongs to Henry David Thoreau, its cheese-factor seems tolerable. He’s right. You and your workmates should encourage an environment of creativity. Employ bulletin boards to post ideas, have brainstorming sessions, lunch meetings, picnics, challenges...

4. Acknowledge Its Importance
Martin Luther King, Jr. said, “Human salvation lies in the hands of the creatively maladjusted.” “Creative” relates to imagination or original ideas. “Maladjusted” means failing to cope with the demands of a normal social environment. What creative solution lies just beyond the everybody’s-doing-it solution? It’s there (and it can be quite fruitful).

5. Chaos Can Be Good
“You need chaos in your soul to give birth to a dancing star,” claimed Friedrich Nietzsche. Okay, this one is super cheesy, but it’s applicable isn’t it?

Now get out there and BE creative. Don’t put it off; December 2008 is right around the corner.

-Corey Wilkinson, Wilkinson Brothers, Inc.