Our client had a toy concept in mind, so they asked us to illustrate their vision as well as create a brand around it. This is what we came up with: a logo, a packaging design concept and sketches of the actual product (scroll down to see ’em).
We channeled our inner 7-year old when tackling this project. Years of playing with Hot Wheels and admiring their colorful, energetic packaging actually paid off. 🙂