We designed this logo to echo the hardworking vibe and manufacturing nostalgia of Detroit, Michigan. These guys are a construction company made up of skilled tradesman, so we created a graphic style and color palette that conveys strength and confidence. With a nod to the historically automotive environment their building is located, we incorporated an industrial cityscape above the bold font treatment.
We’re often called upon for our vintage style logo design approach and illustrative branding style. For some companies, it’s not the best direction – for this particular brand persona, it’s exactly what the client was lookin’ for!