Childrens’ book style illustrations for a brochure about a growth hormone drug. The literature is geared toward the child patient and his/her parent.
The Goal and Our Role:
It’s a way to present medical info in a not-so technical or clinical way! We wanted to create a style and character that was friendly and fun. The boy is portrayed as an adventurist surrounded by wild plants and animals. We concepted and illustrated the elements with direction from Lilly’s agency, Fire & Rain, who then placed the illustrations within the design of their branded layouts.