Midtown Carmel Logo

Midtown Carmel Logo
Midtown Carmel Logo
Midtown Carmel Logo

Much like the gears that old foundries made, we incorporated a cogged container for the silhouetted cityscape that sits atop a riveted I-beam. With a weathered font treatment, muted color palette and a classy composition, this brand supports the industrial vibe planned for the latest redevelopment project in Carmel, Indiana.

The largely industrial Midtown area lies in the heart of Carmel, connecting the city’s two primary focal points of redevelopment – the Carmel Arts & Design District and Carmel City Center.