Get Your Jarg On
In the creative marketing world, morphed buzzwords and tech lingo can cause a disconnect in conversation. Not good, considering that a common goal in business is to communicate clearly. It’s hard to keep up, really, so I thought I’d help shed some light on noteworthy terms that jargonauts are slingin’ around these days.
WEB 2.0: Sites like Wikipedia, MySpace, Flickr and YouTube are good examples; they allow users to collaborate. According to Wikipedia itself, the term refers to a “perceived second generation of Web-based communities and hosted services such as social networking sites.” Most rely on material supplied by the audience.
RSS or RSS Feed: RSS is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. The initials most commonly represent “Really Simple Syndication.” Want to know more? Seriously?
New Media: This is a hot one, also known as “emerging technologies.” It’s weird; at one time, radio and television were “new media.” I would loosely define it, in its present use, as digital communication involving the internet (broadband), email, portable media devices and the like.
Hope this helps a tad. If you’re ever scratching your head about other new-to-you marketing terms, fire up the Free Encyclopedia and go on a definition adventure! Until next time, I’m gonna go check out a whitepaper on immersive learning and intermedia arts involving non-traditional media platforms.