The marketing team at SGCI drew up a plan that would require some creative folks to write, illustrate and animate a 15-minute cartoon explaining the benefits of glass and why people should recycle it. We gladly accepted the challenge!!
They then developed a program to use the ‘toon along with trading cards (above), educational activities, fun games, and a coloring contest to help increase awareness of recycling glass. Our hats are off to Saint-Gobain Containers, Inc., in their quest to improve the environment for future generations.
Wanna see the animation? Click here! Below is a sampling of what’s seen in the animation.